Investigating the interaction of factors in the target markets of Iranian Handwoven carpets for export using fuzzy DEMATEL

Carpets are the most important non-oil export goods in the country. However, due to the sanctions, new conditions have been created for Iran and the industry has undergone changes, losing some of its markets and the possibility of exporting has become more limited. The purpose of this study is to identify the factors affecting the choice of Iranchr('39')s export market for handwoven carpets. In this regard, after identifying the effective criteria for selecting the target market for Iranian handwoven carpets using the Likert range, the criteria of lesser importance are eliminated using Friedmanchr('39')s method. Then, using the fuzzy Dematel technique, the effectiveness and interaction of the criteria are calculated and finally the factors influencing the choice of the target market for the export of handwoven carpets are determined. The results of this study showed that the factors of legal environment, legal registration of Iranian names and plans, GDP, target market tastes, export through bank LC and expected quality are the most influential factors on others, respectively.